(the Garden Shops):
Armstrong Garden Center
Their
target market is Californians specifically Southern California's
specifically the people within their community apparently they have
multiple stores throughout California but nestled together within
Southern California their website is very basic and rudimentary it looks
like it was put together in the early 90s however there's quite a lot
of information within their website it seems someone has been doing a
lot of work adding multiple layers and sections to this website however
the dynamicness of the website as far as the text is concerned whomever
built this website did not build it to be dynamic nor did they build it
with standard modern scripting but specifically utilizing big Commerce
as their cms this particular website is geared towards gardeners and
offering expert opinions on gardening offering customers more of a
person to person.
Tree of Life Nursery
In
San Juan Capistrano is one specific Nursery that offers a lot of
genetics for plants specifically in seed form information and other
growing or grower products their website is based on WordPress and how's
a very contemporary look but it's utilizing woocommerce and is very
compact their catalog is comprised of plants and other novelties their
target market is anyone that wants to drive to their location in San
Juan Capistrano
My conclusion and my takeaways:
Although
both websites offer growers and custimers interested in plants,
information and the ability to purchase plants one website utilizes an
active Commerce platform and his geared towards online Vending and
Catering to their local customers while driving further customers to
their locations where the ladder meaning Tree of Life Nursery is a
boutique type establishment and their website is very much reminiscent
of that they have a Blog they have education they have Services they
have contact information but they don't have an active e-commerce
platform they're integration of woocommerce is very limited my takeaway
would be that Armstrong has a better website for e-commerce and caters
to a greater area of people and geographically has positioned itself
within its target market which is obvious gardeners within Southern
California
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